We use science, facts and research to develop communications strategies that create great communications, marketing and advertising that engage audiences and grow businesses
Welcome to
We're Not An Advertising Agency - We're Australia's Leading Communications and Creative Strategy Consultancy
The United Republic doesn't make ads
We use science, facts and research to develop communications strategies that create great communications, marketing and advertising that engage audiences and grow businesses
The United Republic doesn't make ads
What We Do
We use science, facts and research to develop communications strategies that create great communications, marketing and advertising that engage audiences, grow businesses and change behaviour.
The United Republic takes a different approach to that of a traditional advertising agency. We are not a “creative” agency; we create communications and creative strategies and deliver practical implementation using the best people for the job, and we’re laser-focused on getting the foundations right.
We believe in the power of Strategy, Insights and Ideas, not just the creative execution.
Our Services
Business, Communications and Brand Strategy
Today, it's not just about showing up; it's about being there for the customer when it truly matters, providing a remarkable experience at the right time. This is why we prioritize business objectives, consumer journey, key audiences, research, and insights to ensure that the strategy is on point, eliminates friction, creates transformative experiences, and meets business objectives. Across communications, marketing, advertising, design, PR, media and government relations, community engagement, social, and content development, we make sure that all elements integrate seamlessly to deliver on the strategy.
Creative Strategy and Development
Creativity is not just about coming up with pretty ideas, but about connecting with your audience at the right time when they are most likely to pay attention to your message. We prioritise getting the messaging and creative strategy right before diving into creative development. Instead of having a creative department, we have creative strategists who ensure that the creative work aligns with the strategy. They collaborate with some of Australia's best creative talent to harness the power of creative thinking and generate compelling ideas that effectively engage audiences and deliver successful campaigns."
Design
Design plays a pivotal role in shaping how a brand, product, or message is perceived. It’s more than just aesthetics; it’s a powerful tool for communication and connection. It should capture attention, evoke emotion, and convey complex ideas in an accessible and engaging way. Blending visual elements with strategic intent we ensure that your message resonates with your audience, leaving a lasting impact.
Channel Strategy
The effectiveness of great creative depends on reaching the right audience at the right time. As media consumption habits in Australia change, it's crucial to understand these shifts. Our Channel Planning team assists clients in defining their communication strategies and finding the most efficient and effective channel combinations to ensure their message reaches their target audience.
Research
Understanding your customers and audience is key to developing great insights. Insights without opportunity are worthless, opportunity without quality insights leads to failure. Success comes when great insights meet measurable opportunities, overlaid by commercial pragmatism. We work with Australia's best qualitative and quantitative researchers to understand the opportunities and the audiences to deliver measurable opportunities
Campaign Implementation and Production
Great ideas need to be brought to life. From creative platforms, brand identity, and design to TV and content, we take ideas and bring them alive for audiences in memorable and engaging ways. Whether it's TV, print, digital, social, events, PR, media engagement, community engagement, or crisis management, we bring together the right partners to make sure that the message gets out in the most engaging way possible.
Business, Communications and Brand Strategy
We focus on consumer insights and their journey to remove friction and create transformative experiences.
Channel Strategy
Identifying the most efficient and effective combinations of channels to ensure you connect with your audience.
Digital and Social media Strategy
We target audiences based on tailored strategies and ecosystems, to help reach social networks in a more meaningful way.
COMMUNICATIONS/PR/ MEDIA AND CRISIS MANAGEMENT
PR and Communications management is integral in shaping public perception, amplifying positive stories, and mitigating risks. As a key component of our strategies, we ensure that your brand is always portrayed in the best light and that contingency plans are in place to mitigate risks and enhance your reputation.
Digital and Social Media Strategy
In the realm of social media, there's regular content, and then there's content that stops people in their tracks. We understand what kind of content people like, so we put in a lot of effort to create the most engaging and compelling content we can. We cover everything from web series and podcasts to influencer campaigns and community management. We develop specific strategies and ecosystems to target audiences and help connect with social networks in a more impactful manner.
Web Development / SEO / SEM
Brands and businesses want to connect with people, and people search – not because search engines were invented, but because searching is fundamentally a human behaviour. With the advancement of software and technology, SEO plays a crucial role in defining the true needs of consumers and inspiring the creation of content that maximises opportunities for brands to connect. Our SEO offering is centralised along with strategy, content, investment, data and the SEM team which enables us to add more value into our client’s business.
Web Development / SEO / SEM
SEO plays a crucial role in defining the true needs of consumers and creating content that maximises opportunities for brands to connect. Our SEO offering is centralised along with strategy, content, investment, data and SEM to add more value to your investment.
Creative Strategy and Development
We bring the power of creative thinking together to create great ideas that engage with audiences and deliver effective campaigns.
We bring ideas to life.
Production and campaign implementation
Whether it's TV, print, digital, social, events, PR, media engagement, community engagement or crisis management, we bring together the right partners to make sure that the message get out in the most engaging way possible.
